PROJECT: BROADCAST_PIVOT_01
CLIENT_SECTOR: MEDIA / BROADCAST
TECH_STACK: WORDPRESS • WOOCOMMERCE • YOUTUBE
STATUS: [ SYSTEM_STABILIZED | ECOMMERCE_LIVE ]
The Ditch:
A referral reached out after losing his satellite TV deal and being ghosted by his developer. He needed to pivot his music/merchandise business to online (YouTube + sales) but had no technical access or control.
A referral reached out after losing his satellite TV deal and being ghosted by his developer. He needed to pivot his music/merchandise business to online (YouTube + sales) but had no technical access or control.
The Discovery:
The client needed zero monthly SaaS fees to keep overhead low during transition. The project required aligning video production, music distribution, and shared faith values with a maintainable platform.
The Stewardship:
I rebuilt on WordPress for full client ownership, integrated WooCommerce for CD/merchandise sales, and migrated videos to YouTube for direct engagement.
The Outcome:
The client achieved complete digital independence, transitioning from satellite dependency to a self-managed platform generating active online revenue.